WARNER BROS

WONKA POP UP

Concept
& context

A whimsical pop-up installation transformed the main atrium of La Samaritaine into a confectionery wonderland, perfectly timed with the holiday release of Wonka, the enchanting spin-off of Charlie and the Chocolate Factory.

Magic Garden designed an immersive Christmas experience, conjuring a festive tree that mirrored the film’s fantastical, inventive, and gourmet essence. The installation also featured Loulou's charming window displays, each adorned with a touch of the film's magical allure.

KEY FIGURES
& KPIs

  • 2
    OPERATING MONTHS
  • 55m²
    OF EXPRESSION SURFACE
  • 6m
    HEIGHT OF THE WONKA TREE IN THE HEART OF LA SAMARITAINE
  • Art
  • Immersive event
  • Installation
  • Store Design
  • Scenography