BMW MOTORRAD
The Classic Car Show
Concept
& context
Six iconic motorcycles stood proudly on display, each a living testament to the soul of BMW Motorrad, taking visitors at the Rétromobile show on a journey through the brand's rich and legendary heritage. These machines embodied the evolution of technology, artistry in design, and precision in engineering that have shaped BMW Motorrad's identity over the decades.
In partnership with Arc & Typ, Magic Garden orchestrated a stand that brought this legacy to life.
KEY FIGURES
& KPIs
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+130kVISITORS AT THE SHOW
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1WEEKS
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