SAMSUNG

S7 LIFE CHANGER PARK

Concept
& context

To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where imagination knows no bounds: the world’s first virtual reality amusement park.

Our journey began with an inaugural 3-day installation in June, gracing the French National Library esplanade in Paris. This initial triumph led us to unveil the world's largest VR theme park for a captivating 3-week run in December, set within the iconic Grand Palais on the Champs-Élysées.

The park featured 9 unique VR experiences, each designed to evoke profound emotions and thrills, aligning with millennial passions.

We crafted a bespoke, immersive environment that seamlessly fused virtual and tangible sensations, artfully blending design and technology with dynamic attractions, special effects, soundscapes, and odorama to create a breathtaking sensory adventure.

KEY FIGURES
& KPIs

  • 1M
    DIGITAL INTERACTIONS
  • 250K
    ATTENDEES
  • 79%
    OF VISITORS HAVE A BETTER IMAGE OF SAMSUNG
  • Scenography
  • Digital
  • Brand activation
  • Technology