CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch!
We have reinterpreted the codes of literary promotion by offering a complete immersion in the novel’s philosophical world of ideas.
A dreamscape journey, starting from the invitation -- a box set with a poetic pop-up that came to life in augmented reality -- and extended forward by a visual and sound immersion at the Atelier des Lumières.
The animated film, inspired by some of the work’s most compelling moments, was shown in 360° and the digital magic show left the invited media, celebrities, influencers and booksellers in awe.
A media poster campaign in more than 20 rail & underground stations
(BEA, GRAND PRIX STRATÉGIES, HEAVENT AWARDS)