CITY EDITIONS

LE RETOUR DU JEUNE PRINCE

Concept
& context

The first total immersion book launch!
We have reinterpreted the codes of literary promotion by offering a complete immersion in the novel’s philosophical world of ideas.

A dreamscape journey, starting from the invitation -- a box set with a poetic pop-up that came to life in augmented reality -- and extended forward by a visual and sound immersion at the Atelier des Lumières.

The animated film, inspired by some of the work’s most compelling moments, was shown in 360° and the digital magic show left the invited media, celebrities, influencers and booksellers in awe.

A media poster campaign in more than 20 rail & underground stations

KEY FIGURES
& KPIs

  • +40M
    OTS
  • +55k
    BOOKS SOLD
  • 26
    FRENCH CELEBRITIES
  • 3
    AWARDS
    (BEA, GRAND PRIX STRATÉGIES, HEAVENT AWARDS)
  • literature
  • AR
  • Art
  • Installation
  • Immersive event