Unibail Rodamco Westfield

LADY GAGA, LOVE FOR SALE

To launch her album Love For Sale, Lady Gaga partnered with URW for an exclusive concert broadcast in 20 Westfield centers worldwide.

 

In France, eight fan zones were transformed into New York-style jazz clubs, offering an immersive experience combining live streaming, elaborate set design, and on-site entertainment. The event brought together more than 2,500 participants simultaneously, generated international media coverage, and reinforced the image of Westfield centers as vibrant hubs for living and entertainment.

 

KEY FIGURES & KPIs

  • 8
    Fans zone in France
  • 10
    Broadcasting countries
  • 20
    Westfield Centers
  • 2 500
    People simultaneously
  • Brand activation
  • Retail
  • French Mall
  • Opening
  • Music
  • Showcase
  • Hybrid
  • Livestream

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