HOUSE OF MASK

Created the “House of Mask” alibi brand for the launch, an infiltration and activation for Cubanisto in France. Based on the concept: Cubanisto reveals everyone’s true festive personality.

At special evening events set in iconic venues (Les Petites Gouttes, Rex Club, Social Club, Badaboum, Rosa Bonheur, Iboat), guests were immersed in the world of El Vedado, in Cuba, flying in the face of taboos, by openly displaying masks on its walls.

The masks, created by the collective JeanSpezial, gave guests the chance to try on multiple faces.

The launch was dotted by activities at the points of sale, and themed club evenings with masks and goodies, tastings, photo events, show performers & juggling light.