VIP INSIDE CANNES

To promote the brand during the Cannes Film Festival, a campaign was set up to create a recurring presence, attract new users on social networks and encourage interaction. A one-minute teaser video was broadcast on Facebook and in Franck Provost salons to generate excitement. 

At the same time, a contest was launched, inviting netizens to guess which talent was being styled by Franck Provost's artistic team. Every day, participants had the chance to win 10 Absolut Glamour kits and a star-studded weekend at FIF, including a beauty treatment and a VIP invitation with a walk up the stairs and screening. 

The campaign allowed the brand to create a memorable annual event, showcase its expertise and engage netizens while generating interest in the brand.