GLOBAL “FRENCH TWIST”
Concept
& context
To stand out in a highly competitive market and reinforce the innovative and disruptive promise of 'Happy French Living,' Magic Garden has been partnering with La Samaritaine since late 2022. Our mission is to craft, organize, and support a vibrant program of retail events tailored to each season. La Samaritaine aims to become THE destination where visitors are continually surprised by its boldness, joyful spirit, and unmissable events.
Our vision: More than just a department store, La Samaritaine transforms into the premier incubator of the 'French Twist' art of living.
More than a simple retail activation, our concept is built on four pillars:
#1 - A seasonal carte blanche for an artistic talent, who embodies 'Happy French Living' through their craft, showcasing their work over three months.
#2 - The creation of a monumental art piece that captivates and inspires.
#3 Immersive experiences both inside the store and beyond : performances, workshops, and interactive events that engage the senses.
#4 - Building a thriving community over the years, turning 'Happy French Living' into a true cultural movement!"
