60TH ANNIVERSARY

MINI CAMP celebrated 60 years of MINI: a journey to the brand's origins in the UK to unite the 700 members of the dealer network in a festive atmosphere.

A journey to discover the famous Oxford factory and then London, with an offbeat creative tour of the neighborhoods that inspired MINI's special editions.

On the agenda: a grand banquet in the heart of the Factory Museum, plenary sessions at the Museum, and the next day in catwalk mode in one of London's fashion hotspots, Shoredich, workshops, exhibitions, inspiration corners and guided tours.

The birthday party took place in one of the City's legendary pubs, The Counting House, with a quintessential London setting and entertainment.

The trip concluded with a lunch overlooking London's iconic monuments.

The agency also handled the transportation and logistics for the 4 groups of 180 participants between Paris & Oxford.