CAPTUR THE NIGHT

To launch its global 'Capture the Night' campaign, Renault enlisted Magic Garden to transform Marcel's concept "How far will you go?" into an immersive event experience. We imagined, designed, and brought to life an exclusive series of evening events across three French cities: Lille, Lyon, and Toulouse. These captivating nights were preceded by a dynamic roadshow, strategically scheduled on D-6 and D-3, to build anticipation and excitement.

The evening events invited guests into a world where their social impulses triggered a cascade of fun and interactive experiences, creating a vibrant, participatory atmosphere.

The roadshows, crafted to offer a tantalizing preview of the 'Capture the Night' experience, featured unexpected, interactive performances that not only engaged the audience but also generated significant Opportunities to See (ODVs), leaving a lasting impression on all who attended.