BMW GROUP FRANCE

TOURNEE #ELECTRIFYOU.

Concept
& context

Magic Garden organized its #ELECTRIFYOU TOUR for BMW France! In more than 85 dealerships throughout France. 

From July 2 to November 14, 2020, two parallel tours were organized to present the Group's latest electric and plug-in hybrid vehicles. 

A Product Genius specialized in recharging, taxation and financing was on hand to remove any incentive to the purchase of these vehicles.

The opportunity to test this BMW and MINI range on the road with a fleet of 9 vehicles. 

KEY FIGURES
& KPIs

  • 1 885
    MOTORING
  • 85
    DATES : 2 PARALLEL TOURS
  • 9,8/10
    NOTE FROM SATISFACTION QUESTIONNAIRE
  • Driving
  • Sustainability
  • Technology
  • Store Design

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