BMW
IAA MOBILITY 2023
Concept
& context
IAA Mobility is the Munich Motor Show.
Spread over several areas between the Congress Center and Max-Joseph-Platz, the SUMMIT brings together professionals in the field, while the Open Space features exhibitions organized by the event's various partners.
BMW Key Account Managers are invited to explore the different areas over the course of the day, with a special welcome at the Partner Lunch.
Magic Garden has designed a tailor-made program to help guests discover the IAA and offer them the best possible experience.
KEY FIGURES
& KPIs
-
20KEY ACCOUNT MANAGERS
-
1TAILOR-MADE PROGRAM
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