LET'S FORM A TEAM WITH XV DE FRANCE

Magic Garden brought Société Générale’s partnership with the Rugby World Cup 2015 to life, igniting the passion of rugby fans and professionals alike. Recognizing that fans are the soul of rugby, Société Générale embarked on a nationwide journey to connect with them and resonate with the spirit of the French team, the "XV de France," by celebrating their values and team spirit.

A  designed tour bus traveled to 8 key regions across France, offering a series of entertaining experiences to Société Générale clients, rugby fans and the wider public. The rugby-themed course provided unforgettable moments, blending live and digital activities to create a deeply engaging and immersive experience :

1. Behind-the-scenes access to the “XV de France” using VR  
2. The supporters' cabin where fans could record their hout of encouragement
3. The French team's locker room