DESPERADOS
EPHEMERA BARS
Concept
& context
The agency came up with two pop-up bars in Toulouse and Lyon to offer an experience of an entirely new kind to 18-24 year old guests.
In a specially designed setting that immersed the public in the brand's world, an array of workshops were held where guests could customise second-hand clothing, create their own vinyl pouches, get wash-off tattoos, enjoy cocktails and Desperados-line products and receive goodies. The artistic display included line-ups of renowned DJs, individual and collective live performances, artistic talents (MC/Beatboxer, barman/flair, tap dancer, etc.).
A prevention plan had been instituted so that guests could be escorted home safely.
KEY FIGURES
& KPIs
-
8DAYS OF ACTIVATION
-
350KG OF SECOND GAND CLOTHING CUSTOMISED
-
+2kPARTICIPANTS
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