Realizations
Iconics
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LA SAMARITAINE GLOBAL “FRENCH TWIST”
To stand out in a highly competitive market and reinforce the innovative and disruptive promise of '... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
GOOGLE @Vivatech 2022
The aim of this stand is to show that Google is the most committed technological ally in the digital... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch! We have reinterpreted the codes of literary promotion by offe... -
SAMSUNG S7 LIFE CHANGER PARK
To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo... -
GIFAS THE FRENCH AEROSPACE INDUSTRY CELEBRATES ITS 100th ANNIVERSARY ON THE CHAMPS ELYSÉES
To celebrate the centenary of the aeronautics and space industry, we unveiled an extraordinary exhib... -
CULTURE MINISTRY STREET AT THE GRAND PALAIS
For three unforgettable days, the Grand Palais was transformed into a vibrant canvas for urban cultu... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Celebrations
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ON LOCATION PARIS 2024 / CLUBHOUSE 24
On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh... -
UBISOFT MIDNIGHT CIRCUS
The Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
MINI 60TH ANNIVERSARY
MINI CAMP celebrated 60 years of MINI: a journey to the brand's origins in the UK to unite the 700 m... -
NIKON 100 YEARS
To celebrate the brand’s 100th anniversary, Nikon wanted to invite its employees and photographers a... -
SHOWROOMPRIVÉE The ultra-private 10 years
To mark its 10th anniversary, Showroomprive.com unveiled 'Les10ansUltraPrivés,' a communications cam... -
70TH ANNIVERSARY OF THE D-DAY LANDING
On 6 June 2014, at Sword beach in Ouistreham, we designed and produced the International Ceremony fo...
Brand activation
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DESPERADOS EPHEMERA BARS
The agency came up with two pop-up bars in Toulouse and Lyon to offer an experience of an entirely n... -
HiPRO - DANONE 100M HiPRO
In order to engage a qualified sports audience with a new message for the Paris 2024 Games, and in a... -
AIRBNB LA MAISON DU SPORT - OLYMPIC TORCH RELAY 2024
Airbnb, Worldwide partner of the International Olympic and Paralympic Committee and Official Partner... -
Danonino 1, 2, 3… GIANT
The first event activation for the Danone x Paris 2024 partnership offered a spectacular five-day sh... -
WARNER BROS WONKA POP UP
A whimsical pop-up installation transformed the main atrium of La Samaritaine into a confectionery w... -
BMW IAA MOBILITY 2023
IAA Mobility is the Munich Motor Show. Spread over several areas between the Congress Center and Max... -
GOOGLE PIXEL 8 LAUNCH EVENT
For the launch of the Google Pixel 8 in France, we deployed the first physical Google Pixel experien... -
BMW AUTO TOUR 2023
The agency designed an exhibition stand for the opening ceremony and VIP party at the Grand-Palais É... -
SNCF ANGOULÊME INTERNATIONAL COMICS FESTIVAL
As part of its dynamic partnership activation, Magic Garden has been bringing SNCF’s vision to life ... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
BMW PARIS PHOTO 2022
For the 20th consecutive year, BMW is the official partner of Paris Photo, the leading international... -
ADIDAS ZONE CYCLING
To make Adidas the go-to brand for fitness inspiration and innovation, we offered a unique experienc... -
URW LADY GAGA, LOVE FOR SALE
On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusiv... -
BMW PASSION TOUR
We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion... -
BMW GROUP FRANCE TOURNEE #ELECTRIFYOU.
Magic Garden organized its #ELECTRIFYOU TOUR for BMW France! In more than 85 dealerships throughout ... -
GOOGLE DIGITAL WORKSHOPS
For 10 years now, Google's Digital Workshops have been offering free training accessible to all, thr... -
BMW ACCELERATION CHALLENGES 2018
Challenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma... -
SEPHORA THE COLOR RUN
For the fourth edition of 'The Color Run,' Sephora took center stage as the presenting sponsor, part... -
TWITTER #TWITTEREXPO
The aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t... -
SAN PELLEGRINO LA PIAZZA DELIZIOSA
To celebrate the SanPellegrino Fruit range and bring the essence of 'Life is Deliziosa' to life, we ... -
GALERIES LAFAYETTE AFRICA NOW
As a continent of influence and inspiration, Africa's creative scene is flourishing: from art to fas... -
LG SIGNATURE THE ART OF ESSENCE
For the launch of the LG Signature - The Art Of Essence line, a Pop-Up Art Gallery was elegantly cur... -
MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IV
In 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ... -
JACK DANIEL’S BURNING PARTY
An electrifying and disruptive evening in an industrial venue, perfectly embodying the Jack Daniels’... -
SOCIÉTÉ GÉNÉRALE BAC DANS LES BACS
In anticipation of the 2016 baccalauréat exams, the agency conceived a groundbreaking initiative : t... -
NIKON MUSIC FESTIVAL
The Nikon Music Festival operation is 6 consecutive years of brand activation to reach and mobilise ... -
RENAULT CAPTUR THE NIGHT
To launch its global 'Capture the Night' campaign, Renault enlisted Magic Garden to transform Marcel... -
SAN PELLEGRINO LA CUCINA
At the 68th Cannes International Film Festival, we unveiled an opulent gastronomic experience at the... -
SOCIÉTÉ GÉNÉRALE LET'S FORM A TEAM WITH XV DE FRANCE
Magic Garden brought Société Générale’s partnership with the Rugby World Cup 2015 to life, igniting ... -
CUBANISTO HOUSE OF MASK
Created the “House of Mask” alibi brand for the launch, an infiltration and activation for Cubanisto... -
LINDT OPENING OF THE PARIS OPÉRA BOUTIQUE WITH ROGER FEDERER
To inaugurate the largest Lindt boutique in the world at Paris Opéra, we highlighted the presence of... -
DANONE HYDRATION TOURS
L'HydraStation, a 20-date summer tour with a truck transformed into a 90 m² mobile home with 5 areas... -
FNAC LIVE FESTIVAL
For the Fnac Live Festival, the agency was responsible for production, staging and logistics over al... -
TERRAZZA MARTINI - CANNES FILM FESTIVAL
Magic Garden has revisited the Terrazza Martini on the theme of "Italian audacity", with 3 key momen... -
RED BULL BC ONE COMPETITION
The project consisted of organizing a world breakdancing championshipwith each year’s event hosted i...
Concerts & festivals
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FESTIVAL TOUQUETHER 2023
2 years after a successful preview, the Touquether Festival, co-founded with and for the Autisme Inf... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
URW LADY GAGA, LOVE FOR SALE
On the launch of Lady Gaga's latest album, the group Unibail-Rodamco-Westfield organised an exclusiv... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
CITY EDITIONS THE RETURN OF THE YOUNG PRINCE
The first total immersion book launch! We have reinterpreted the codes of literary promotion by offe... -
NIKON MUSIC FESTIVAL
The Nikon Music Festival operation is 6 consecutive years of brand activation to reach and mobilise ... -
TERRAZZA MARTINI - CANNES FILM FESTIVAL
Magic Garden has revisited the Terrazza Martini on the theme of "Italian audacity", with 3 key momen... -
CULTURE MINISTRY STREET AT THE GRAND PALAIS
For three unforgettable days, the Grand Palais was transformed into a vibrant canvas for urban cultu...
Corporate & MICE
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BMW MOTORRAD BERLIN ROADTRIP
To celebrate its 100th anniversary in 2024, BMW Motorrad invited eight loyal customers on an exclusi... -
VO GROUP SEMINAR
Magic Garden was entrusted by the Belgian agency VO Group to orchestrate their annual seminar in Par... -
GOOGLE OPENING OF THE NEW HUB DEDICATED TO AI
Inauguration of a Google hub dedicated to AI, bringing together more than 300 researchers and engine... -
GOOGLE PIXEL ORANGE BUSINESS DAYS
Google Pixel 8 and 8 Pro stand during Orange Business Days, an opportunity for Google to interact wi... -
UBISOFT MIDNIGHT CIRCUS
The Christmas party is a major event in Ubisoft's culture. It is the only festive event of the year ... -
OVH CLOUD SUMMIT 2023
The OVHcloud Summit is THE annual OVHcloud event for exploring the latest innovations, interacting w... -
SIAE L'Avion des Métiers
For the 54th time, the legendary Paris Air Show took place at Le Bourget airport from June 19 to 25,... -
SNCF TER PAYS DE LA LOIRE MANAGERS' SEMINAR - 2nd Collaboration
Following a successful first edition in Pornic, SNCF has once again entrusted Magic Garden with orch... -
SNCF POOL AGENCY
Since 2010, Magic Garden has been the creative force behind SNCF's most captivating events, solidify... -
GGVIE
2023 NEW YEAR'S WISHESFor GGVIE’s 2023 New Year’s Eve Greeting Ceremony at Paris La Défense Arena, Magic Garden came up wi... -
OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
INPI INNOVATION AWARDS
Magic Garden wins the listing for INPI’s external events for the 2 years to come. Created in 1991, t... -
MICHELIN NORAUTO CONVENTION
An annual convention organised by Michelin for Norauto Europe as “preferred customer”. Over three dy... -
BMW France and Dealership Managers Seminar
For the grand unveiling of the BMW i7, a pinnacle of technological innovation, the BMW France Group ... -
CAPGEMINI KICK-OFF FUTURE FORWARD
Magic Garden transformed Capgemini's annual kick-off meeting from a physical to a digital event. 260... -
BMW GROUP FRANCE DRIVING THE FUTURE
BMW Group's annual meeting of BMW and MINI dealers and board members to take stock of the past year,... -
INPI 70 YEARS
In 2021, INPI celebrated its 70th anniversary, an opportunity to bring together its collaborators an... -
BMW E-CONVENTION
In a context shaped by COVID, in January 2021, the BMW Group France wanted to produce 4 conventions:... -
MINI FRANCE LISBON CONVENTION
For this convention aimed at dealers for the launch of the MINI Electric, Magic Garden partnered wit... -
MINI 60TH ANNIVERSARY
MINI CAMP celebrated 60 years of MINI with a journey to the brand's roots in the UK, bringing togeth... -
BMW ACCELERATION CHALLENGES 2018
Challenge for the sales teams of BMW dealers in France in 2018 Magic Garden has designed a tailor-ma... -
TWITTER #TWITTEREXPO
The aim was to let visitors experience the defining moments of 2017 through the lens of tweets and t... -
BARREAU DE PARIS THE CHAIRMAN LAWYER'S BALL
For this annual ball, we created, for one evening, a grand journey through a mythical and eternal Pa... -
SHOWROOMPRIVÉE The ultra-private 10 years
To mark its 10th anniversary, Showroomprive.com unveiled 'Les10ansUltraPrivés,' a communications cam... -
VIADÉO VIADEO PARTIES
We produced two "fun at work" evenings for Viadeo’s internal team and esteemed clients, including me...
Events for good
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FESTIVAL TOUQUETHER 2023
2 years after a successful preview, the Touquether Festival, co-founded with and for the Autisme Inf... -
MÉDECINS SANS FRONTIÈRES WE ART MSF
Médecins Sans Frontières marks 50 years of humanitarian commitment with "WE ART MSF", a powerful art... -
FESTIVAL TOUQUETHER 2021
Magic Garden has joined up with Autisme Info Service to create the 1st ever cultural and inclusive f... -
ARMÉE DU SALUT WELCOME PARIS
The Salvation Army Foundation in Paris has developed the "Bonjour" operation, morning walks offering... -
ASSURANCE PRÉVENTION LET’S MOVE !
In June 2014, the Berges de Seine in Paris hosted the "Let's Get Moving!" event, organized in partne... -
ROAD SAFETY GET HOME SAFE
The 'Get Home Safe' campaign aimed to heighten public awareness about the dangers of drinking and dr...
Sponsorship activation
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SOCIETE GENERALE IMMERSIVE PHOTOBOX RUGBY WORLD CUP 2023
To unite Rugby fans during the 2023 World Cup, Société Générale, a proud partner of the French XV, l... -
BMW
LES VOILES
DE SAINT-TROPEZFor the 4th consecutive year, Magic Garden was alongside BMW France as it brought to life its partne... -
SNCF City of Success
The City of Success, established in 1989 at the Sorbonne, has since evolved into a premier forum for... -
MAGIC GARDEN x LE BARON CANNES INTERNATIONAL FILM FESTIVAL
Magic Garden and Le Baron collaborated to create an ephemeral venue in the heart of the Cannes Film ... -
TERRAZZA MARTINI - CANNES FILM FESTIVAL
Magic Garden has revisited the Terrazza Martini on the theme of "Italian audacity", with 3 key momen... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Sports events
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ON LOCATION PARIS 2024 / CLUBHOUSE 24
On Location launched its cycle of collaboration with the Olympic Games during PARIS 2024. With Clubh... -
SOCIETE GENERALE IMMERSIVE PHOTOBOX RUGBY WORLD CUP 2023
To unite Rugby fans during the 2023 World Cup, Société Générale, a proud partner of the French XV, l... -
SNCF RUGBY VILLAGE TOUR
To embody this commitment, SNCF partnered with Magic Garden to desgin and craft an unforgettable exp... -
BMW PASSION TOUR
We designed and produced both editions of the Passion Tour for BMW in 2021 and 2022. The BMW Passion... -
GMF SCHOOL CHALLENGE
For the 2nd edition of the Challenge, the GMF wanted to showcase the talents of the public service s... -
ASSURANCE PRÉVENTION LET’S MOVE !
In June 2014, the Berges de Seine in Paris hosted the "Let's Get Moving!" event, organized in partne... -
SOCIÉTÉ GÉNÉRALE RUGBY WORLD CUP 2007
Magic Garden partnered with Société Générale from 2006 to 2008 to handle their overall external comm...
Retail activation
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SAMARITAINE PARIS À POIL(S)
The agency is lending its support to La Samaritaine in 2023. Chapter 1: "Paris à Poil(s)" with carte... -
H&M INAUGURATION FLAGSHIP SAINT-GERMAIN-DES PRÉS
To celebrate the opening of the new store and maximize press coverage for the Alexander Wang collect... -
SAMARITAINE PARIS JUBILE
For the festive season, Samaritaine Pont Neuf is continuing its collaboration with the agency and gi... -
CANADA GOOSE EXPERENTIAL POP-UP
Experiential pop-up for the launch of the autumn #LIVEINTHEOPEN campaign at la Samaritaine. For thei... -
SAMARITAINE PARIS MAGIC CITY
The second chapter in Magic Garden's collaboration with the Samaritaine Paris Pont-Neuf. In 1900, Er... -
PANDORA BRAND ROOM
Magic Garden crafted an immersive scenographic concept for PANDORA’s new Brandroom on the iconic Cha... -
H&M LOVES PARIS FASHION WEEK
The event took over 700m² of the H&M flagship on the iconic Champs-Elysées, transforming the space i...
Artistic installation
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KLEPIERRE SHOP'IN COLOR
The agency integrated art into the Val d'Europe shopping centre in Serris. The artists Seth and Pasc... -
SAMARITAINE PARIS JUBILE
For the festive season, Samaritaine Pont Neuf is continuing its collaboration with the agency and gi... -
SAMARITAINE PARIS MAGIC CITY
The second chapter in Magic Garden's collaboration with the Samaritaine Paris Pont-Neuf. In 1900, Er... -
SAMARITAINE PARIS À POIL(S)
The agency is lending its support to La Samaritaine in 2023. Chapter 1: "Paris à Poil(s)" with carte... -
URW INAUGURATION OF THE ATELIERS GAÎTÉ
For the grand opening of Ateliers Gaîté, Magic Garden envisioned a series of artistic activations an... -
MONTPARNASSE TOWER OBSERVATORY 1000 FACETS OF PARIS / COLORAMA
In 2021, the creation and production of an artistic and cultural highlight 210 meters above the grou... -
REEBOK x FOOTLOCKER WORN TO BE WILD
Immerse yourself in the exclusive launch of the wild new sneakers crafted by Betty Autier in collabo...
PR & Influence
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HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
AIRBNB LA MAISON DU SPORT - OLYMPIC TORCH RELAY 2024
Airbnb, Worldwide partner of the International Olympic and Paralympic Committee and Official Partner... -
YOUTUBE SHORTS FASHION ON YOUTUBE
Fashion on YouTube marked a 1st collaboration with YouTube Shorts, taking 120 designers, influencers... -
CHOPARD Client Evening
A high-end evening for Chopard clients at the Centre Pompidou during Fashion Week, to close out the ... -
FRANCK PROVOST VIP INSIDE CANNES
To promote the brand during the Cannes Film Festival, a campaign was set up to create a recurring pr... -
Interbev BON APPÉTONS !
In celebration of Lakitchenmusic.com and its core values, we created a unique collector’s piece that...
Space design
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OVH ECOEX ON STAGE
Magic Garden reinvented the format of the OVH Cloud Summit, Ecosystem Experience, an annual and inte... -
HENDRICK'S THE GRAND GIN HOTEL
Welcome to The Grand Gin Hotel by Hendricks, open for 3 days: a launch evening for opinion leaders t... -
INPI VIVATECH 2024
Stand for INPI France Vivatech! For this 2024 edition, we designed and produced their stand to showc... -
BMW MOTORRAD The Classic Car Show
Six iconic motorcycles stood proudly on display, each a living testament to the soul of BMW Motorrad... -
GOOGLE Mayors and Local Authorities Exhibition 2023
For the third year running, Magic Garden designed and built the Google stand. It was an opportunity ... -
CANADA GOOSE EXPERENTIAL POP-UP
Experiential pop-up for the launch of the autumn #LIVEINTHEOPEN campaign at la Samaritaine. For thei... -
GOOGLE VIVATECH 2023
For the second year in a row, Magic Garden designed, produced and furnished the Google stand at Viva... -
GOOGLE EDUCATECH STAND 2022
Following the success of Vivatech and the Salon des Maires, Magic Garden will be alongside Google as... -
GOOGLE @Vivatech 2022
The aim of this stand is to show that Google is the most committed technological ally in the digital... -
MICROSOFT XBOX PRESS RELEASE GEAR OF WAR IV
In 2016, to herald the much-anticipated sequel to the Gears of War 4 saga, Microsoft orchestrated a ... -
SAMSUNG S7 LIFE CHANGER PARK
To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, we conjured a new world where...
About us
Who are we?
As an independent event communications consultancy, we create events that connect and activate cultures, combining pleasure & emotion, meaning & responsibility.
